Titre
Competitive Branding / Winning in the Market Place with Value-Added Brands
Auteur
Torsten H. Nilson
Langue
anglais
ISBN
9780471984573
Éditeur
John Wiley & Sons Inc
Prix
€ 35,75
Détails
1998, 235 pp, Gebonden / hardcover met losse omslag. Als nieuw
Plus d'informations
Torsten H. Nilsona s new book Competitive Branding contains useful information on two of the hottest words in marketing, competitive and branding . Ita s a must read. Jack Trout, President of Trout & Partners Ltd USA, and global marketing strategist. With the increasing recognition that brands are assets that have to be actively managed, we all need keys to unlock the processes for managing brands in a disciplined way. This book opens the doors! Raoul Pinnell, Global Head of Brands and Communications, Shell International Petroleum Company Ltd. Branding is increasingly recognized as the essence of marketing. This book will give you plenty of ideas on how to build, grow, and perpetuate your brands. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University, USA. In his new book Torsten H. Nilson provides solid, practical and well--founded good advice and methods for building brands cost--effectively -- brands that will succeed in the increasingly competitive market place. This book will help the reader to: aeo create and implement a programme to build a competitive brand aeo understand how brands are created, building the value of the brands aeo use all the different parts of the marketing mix to build the power of the brand The focus of Competitive Branding is not so much how to do the above but more what to do to achieve success. Torsten H. Nilson has developed a conceptual framework based on his vast experience -- not only does this aspect set the book apart from others on this subject but it gives the reader the opportunity to consider all the strategic aspects of branding in the context of their organization. The busy professional will find this enlightening book, which is illustrated with truly inspirational examples and cases, one of the most useful in developing a successful competitive brand.
- Tous les livres sont en état complet et normal, sauf indication contraire. De petites imperfections comme une page collée ou un nom sur la feuille ne sont pas toujours mentionnés
- Vous gérez directement cette commande avec AdBook
- Après votre commande vous et AdBook recevrez une confirmation par e-mail. Dans l'e-mail que vous pouvez trouver, vous pouvez trouver le nom et l'adresse de AdBook
- L'acheteur paie les frais de livraison, sauf accord contraire
- AdBook peut demander un prépaiement
- Boekwinkeltjes.nl essaie de rapprocher les acheteurs et les vendeurs. Boekwinkeltjes.nl n'est jamais impliqué dans un accord entre l'acheteur et le vendeur. Si vous avez un différend avec un ou plusieurs utilisateurs, vous devez le réparer vous-même. Vous indemnisez Boekwinkeltjes.nl de toute réclamation.