Titre
Romancing the Customer : Building Power Power Relationships Between Customer and Brand Equity
Auteur
Temporal, Paul - Trott, Martin
Langue
Anglais
ISBN
9780471846154
Éditeur
John Wiley & Sons
Prix
€ 12,00
Détails
2001, 1st,228p, hc, new
Plus d'informations
Premier authorities in the field, the authors frame leadership as both a skill to be learned and as a relationship to be nurtured. They demonstrate how to achieve extraordinary results in the face of contemporary business challenges with engaging stories, current case studies, and straightforward frameworks for those who seek continuous, incremental improvement.
The book also offers:
Incisive commentary on the shift toward team-oriented and hybrid work relationships
Key insights into how to break through a new and pervasive level of cynicism amongst the modern workforce
Strategies for leveraging the electronic global village to deliver better results within your team, in your department, and across your organization
Perfect for every practicing and aspiring leader who wants to stay current, relevant, and effective in a rapidly evolving business environment, The Leadership Challenge will help you remain impactful and capable of inspiring and motivating your constituents at every level.
The book also offers:
Incisive commentary on the shift toward team-oriented and hybrid work relationships
Key insights into how to break through a new and pervasive level of cynicism amongst the modern workforce
Strategies for leveraging the electronic global village to deliver better results within your team, in your department, and across your organization
Perfect for every practicing and aspiring leader who wants to stay current, relevant, and effective in a rapidly evolving business environment, The Leadership Challenge will help you remain impactful and capable of inspiring and motivating your constituents at every level.
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