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Titre
Marketing for small-scale producers
Auteur
Veld, Ad de; Leijdens, Marg and Koopman, Wichert (eds.)
Langue
anglais
ISBN
9072746937
Éditeur
Agromisa, Wageningen and CTA, Cordaid, Agrodok-series no. 26.
Prix
€ 7,50(Excl. toute livraison)
Détails
2000, 80 pp., paperback, incl. b/w illustrations by Jabbi, Mamadi B., condition good.
Plus d'informations
This booklet is intended for small-scale entrepreneurs who want to earn money from activities other than the cultivation of food for family consumption. It explains how the market works and how smallholders, with good planning and organization, can take advantage of market opportunities. Author Ad te Veld stresses that marketing a product is very different from producing it. Smallholders who want to market their products have to have the capacity to negotiate with traders and consumers and to do this they need information about supply, demand and market price. Choosing a product, financing production and the importance of cooperation with other farmers producing similar commodities are also dealt with in this manual.
